Clean, quality data is key to stretching every dollar while reaching as many voters as possible. Here are just a few ways we make sure you avoid contacting someone who has moved or changed their phone number:
Bi-Monthly National Change of Address (NCOALink) Processing. Rest assured that your list will always be in compliance for postal discounts. Unlike other voter data sources, we process the full, 48-month NCOA (National Change of Address) every other month, in addition to all the other great USPS address quality products, including CASS/DPV and LACSLink.
Privately-Sourced Change of Address (PCOA). Once we have exhausted every potential match from NCOA, we then use our own privately-sourced repository of consumer names and address history to determine if there is a change of address from a commercial source. This process typically identifies five to seven percent more changes of address than NCOA alone.
High-Quality Phone Numbers. We work closely with several of the world’s largest telephone data aggregators and have quality-tested our phone numbers to ensure accuracy.
Consumer Data for Enhanced Targeting. SmartVAN includes individual- and household-level consumer data attributes such as income, marital status, and presence of children that enable you to identify your target voter universe more efficiently and effectively than other sources that contain only voter and census data.
Unregistered Voting-Age Population Data. In addition to providing information on registered voters, SmartVAN also supplies a robust listing of unregistered voting-age residents at no additional cost — critical information for voter registration drives.